The polyphenols, for example stilbenes and flavonoids, are an important family of compounds present in grapes and wine. For the first time, eight natural stilbenes (trans-resveratrol, trans-piceid, cis-piceid, trans-astringin, trans-piceatannol, (+)-trans-Ɛ-viniferin, pallidol, and hopeaphenol), isolated and purified from Vitis vinifera, were simultaneously analysed by UHPLC coupled with photodiode-array detection. Separation of the stilbenes was optimized with the assistance of Quality-by-Design commercial software DryLab. Four different reversed-phase columns packed with 1.5-1.7 µm particles were tested and compared for their retention behaviour and separation efficiency.